2026-05-21 · 7 min
The OEM brief: what to lock before the first production batch
Logo, carton mark, color, and spare-part policy belong in the brief. They are expensive to invent after the coating line starts.
OEM is not a logo stuck on at the warehouse door. It is the set of decisions that make the goods look like your range when the container opens.
Importers who do this well send a short brief before the sample, not after the packing photos.
Write the brand where the buyer will see it
Decide three marks: on the product, on the installation sheet, and on the carton. A beam badge, a printed manual, and a shipping mark are three artworks. Send them as files, with the size and the side of the part.
If you sell in more than one language, the manual language is part of the brief. A last-minute translation holds the shipment as surely as a missing profile.
Color and packing are product decisions
Name the RAL code, not “dark grey like the photo.” Powder coating and PVDF are different specifications. Say which one your market needs, especially on the coast.
Packing should name the bay or the panel, the hardware bag, and whether posts ship in the same carton as blades. Installers lose days when the motor is in another crate with no mark.
Spares and the second order
Agree which parts you will reorder without a new drawing: motors, blades, post caps, gate wheels. The second order is where OEM becomes a range. The first order only proves the drawing.